Dance with your Ogre. This is where innovation often stops before it even begins! Acknowledge your monster. Get laughter happening, have some fun, and be ready for the challenge. Energy, fun, humour, and good vibes are all essential parts of the innovation process.
Get your language right. Many potential great ideas and products are killed by language the moment they’re mentioned. Language drives thinking, which drives behaviour – and behaviour drives results. You need to replace the words “no” “ and “but” with “yes” and “and”.
So, what’s the problem? Innovation starts with a problem, not an idea. Get really clear on the problem you’re trying to solve before you try to solve it. Keep asking “why?” to get to the heart of the issue, and keep focusing on the end user!
Explore your idea. Go really, really wide in your thinking before you go deep. Great stimulation in = great ideas out. To get really clear on what your problem is, leverage as many different approaches and styles as you can. Overload your senses with multiple forms of stimulation, and have some fun.
Prototype. Get real with your idea and mock it up. Draw it out, cut and paste it, build it, make it visual, but whatever you do, create something tangible that people can interact with. Get real. What’s working here? What’s missing? Where would this stumble?
Test and Share. Every idea needs a commercial blowtorch applied to it. Add some deadlines, and pitch. Be ready to tell people what’s great about your idea, and embrace feedback and different perspectives.
Repeat. The process of innovation is never-ending. So you need a never-ending curiosity and energy to make great stuff happen. “Repeat” is the new mantra for a culture of innovation.